VICTOR HUGO & SAUSAGE ROLLS.

By |2019-08-30T06:10:01+01:00August 30th, 2019|

Born in 1802, Victor Hugo was a French poet, novelist and dramatist of the Romantic movement.

Hugo is one of the greatest and best-known French writers.

Born in 1939, Greggs is a Newcastle upon Tyne based bakery with 1,950 stores at time of writing.

Greggs is the largest bakery in the UK and makes very lovely sausage rolls.

Victor Hugo and Sausage Rolls.

It was Victor Hugo that once said:

Nothing is stronger than an idea whose time has come.

And it was Greggs that once said:

The wait is over… 3.1.19 #vegansausageroll.

Northern Pride.

I am really proud of Greggs.

A brand whose time has come.

I am a guy living in the North East of England.

A place I really like.

But a place that is still all-too-often characterised by Jimmy Nail, Sting, Cheryl Whatevershescalledthesedays’ arse-tattoo, where the shipyards used to be, where Newcastle Brown used to be made, where silly football clubs have self-destruct buttons and that place the Northern Powerhouse forgot.

I see Greggs as a genuine local hero.

A retail success story.

A brand with a sense of now-ness.

It knows what it is for.

And why it works now.

A strong, fun ‘brand-of-the-people’ that we can watch, enjoy and admire.

Quality.

Greggs is a decent quality, clever, patient, steady monster of a business.

A smartly run and smartly marketed monster.

Quietly going about its business and achieving, for the the first time in 2018, a turnover of one billion pounds.

Employing 22,000 people.

And still the home of the Festive Bake.

Togetherness.

Greggs seems to bring people together too, I think.

With little bragging or bluster.

It makes me feel nostalgic.

It’s simple and straight forward so that I understand it.

It’s built on common sense.

It’s fun.

And, business-wise, it is probably the best thing about the NE for me since I arrived here in 1987.

I love Greggs.

And if you love Greggs too, here’s a canny little Greggs Locator.

Just for you.

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About the Author:

Michael Owen
A.STORIES allows us to share what we've learned from advising some of the world's best brands. And from leading our own brands, too. With you. We've been where you're going. So wherever you're headed - with ANGELFYSH at your side you're navigating familiar territory. Please call +44(0)7960 117077 to see how we can help. ANGELFYSH. CONSULTANTS THAT DO.

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