TRUSTMARK.

By |2019-06-11T10:54:24+00:00March 20th, 2019|

If you want to start your own business.

Or if you’re running your own business and want to run a better business.

Know the difference between a Trademark and a Trustmark.

Trademark.

Most businesses look to build a trademark.

A trademark looks unique.

So unique in fact that it is authentic Intellectual Property and you’ll invest money in protecting it.

The McDonald’s golden arches for example.

Nike’s swoosh.

Primarily visual.

And a great reminder of a brand’s presence in the market.

Trustmark.

A Trustmark is better, though.

Being a Trustmark focuses more on what you’re recognised for than what you actually look like.

A Trustmark ‘feels‘ unique.

Because of how it behaves and how it actually ‘is’.

How it makes decisions.

Values are part of it being a Trustmark – and the fact that customers know what the Trustmark’s values actually are.

A Trustmark evokes emotional connection.

Loyal fans and followings.

And genuine adoration.

It’s normally because of the change the organisation is trying to make.

Their purpose.

All Trustmarks have a purpose.

Trademark v Trustmark.

So, if you want to start your own business.

Or if you’re running your own business and want to run a better business.

Build a Trustmark.

Because you’ll matter more and last longer if you do.

ANGELFYSH know how to do this, by the way.

So if you need help – ask.

PLEASE SHARE THIS STORY:

About the Author:

Michael Owen
A.STORIES allows us to share what we've learned from advising some of the world's best brands. And from leading our own brands, too. With you. We've been where you're going. So wherever you're headed - with ANGELFYSH at your side you're navigating familiar territory. Please call +44(0)7960 117077 to see how we can help. ANGELFYSH. CONSULTANTS THAT DO.

Leave A Comment