By |September 19th, 2019|

I’m a storyteller. I tell my own story on 50odd.co.uk. And I have helped many businesses for many years to find and tell their story. Turning them into brands. Social [...]


By |September 13th, 2019|

The new Cadbury’s advertising campaign is great. It is called FENCE. But the real moment of genius is not this latest campaign. It’s this bit. The brand consideration that allows [...]


By |August 27th, 2019|

Be ambitious. Honestly. Just be ambitious. Because no matter how high you get. You acclimatise. You really do get used to the altitude. Altitude. I’ve paid annual rent of £3,600 and [...]


By |August 22nd, 2019|

My advice to you. If you are a business leader or an aspiring business leader. Is to every now and then. Just stand there. Watching. McDonald’s I managed McDonald’s restaurants [...]