By |February 13th, 2020|

Something from David Ogilvy here. The legendary advertising chap. And more about his intolerance of ‘hiders’. Leaders. Some leaders pretend to lead. When all they are really doing. Is creating [...]


By |February 7th, 2020|

You can only get one idea into a headline. All good journalists know this. And so do all good brand builders. Brand.  Almost all businesses with ambitions to be a [...]


By |January 30th, 2020|

The main reason. That I don’t get around to doing important things. Or that important things can sometimes feel unpleasant to do. Is because of sardines. Sardines.  Identifying something that [...]