By |May 4th, 2020|

As this pandemic wanes. Meaningful brands. Meaningful brands that unfortunately died because of the pandemic. They’ll be bought. And they’ll be bought by vultures. Authentic Brands. Authentic brands are born [...]


By |April 17th, 2020|

As a general rule. When an agency or any creative individual or team develop creative content. As part of a business’s Marketing and/or Brand Communications. There are two bits to [...]


By |March 30th, 2020|

Banks don’t get it. Either from the perspective of What Banks Should Be Doing. Or How Banks Talk About What They Should Be Doing. And that is why. (And I am generalising [...]


By |March 27th, 2020|

Whenever I employed left-brain people. Or whenever I worked with left-brain people. Especially if they were picky. Especially if they were always looking out for problems. And shortcomings. And gaps. [...]