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Stories2019-04-02T15:31:16+00:00

£50.

By |April 19th, 2019|

This is a story that explores why all 50-quids are not the same. And why, most of the time, the most important things in business cost nothing at all. Weekend [...]

FLUSH.

By |April 17th, 2019|

When your child first stands, wobbles and begins to walk, there is a flush of pride. When your child first draws something – that first incoherent squiggle half-on and half-off [...]

CHOICE.

By |April 10th, 2019|

If you run a business, or if you are thinking about running a business, this is how to get your brand chosen. In his book, Branding with Brains: The science of getting [...]

VOICE.

By |April 4th, 2019|

On Saturday we took Izobel to McDonald’s. But I didn’t call it McDonalds in front of Izobel. I just said we were going for a burger. I focused on the category [...]

MEDIUM.

By |March 27th, 2019|

Sometimes in business, ‘The Medium is the Message’. This is a marketing observation. So if you are in business or thinking about being in business, this is for you. Medium. [...]