As a general rule.
When an agency or any creative individual or team develop creative content.
As part of a business’s Marketing and/or Brand Communications.
There are two bits to get right.
It’s rare that I am impressed by both.
I see a lot of good ideas that then get fucked up by meddling clients or designers that don’t know when to stop designing.
And I see a lot of masterful execution of irrelevant or anodyne messaging or idea-less notions.
So when I stumble across work that:
- Is a clever idea.
- Is brilliantly executed.
- Is easily understood.
- Has a narrow focus but broad appeal.
- Is targeted.
- Has talkability because it is different and interesting.
- Exploits the medium so that it is absolutely integral and absolutely perfect.
- Has a crystal clear and measurable objective.
- Is wonderfully well written.
- Is perfectly timed.
- Is simple.
It really stands out.
We should all #staythefuckhome.
We know this.
But some dickheads don’t.
And a lot of them are younger Millennials, Gen X and Gen Z.
So two Thai students came up with this idea/execution/medium/copy/well timed/simple thing.
They posting Netflix spoilers on poster sites to piss Millennials off.
As they are the ones most likely to flaunt the lockdown.
‘Nothing much else to say.
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