SARDINES.

By |2020-01-30T16:45:28+01:00January 30th, 2020|

The main reason.

That I don’t get around to doing important things.

Or that important things can sometimes feel unpleasant to do.

Is because of sardines.

Sardines. 

Identifying something that is important me.

Then squashing it into my day.

Like a sardine in a tin.

Is daft.

But I do do this.

Stupid.

I think of something that I’d like to get done.

Or something that I need to get done.

Then I very often do one of these two things:

  1. Allocate too little time to doing it properly.
  2. Sandwich it. Like a sardine in a tin. Between two other things. So that there is no time to explore. Or innovate. Or get creative with it. Or polish it.

Daft.

Important. 

This is me talking to me now.

Look.

If something is important to you.

Pause.

Make time to do it.

Properly.

Forget sardines.

Otherwise you’ll just feel resentful that it didn’t get done properly.

Or resentful that it didn’t get done at all.

And frustrated that there is no one to blame.

But yourself.

More Time.

If something is important.

Allocate more time than you think you’ll need.

Not less.

Squashing important things together like sardines is daft.

So stop it.

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About the Author:

Michael Owen
A.STORIES allows us to share what we've learned from advising some of the world's best brands. And from leading our own brands, too. With you. We've been where you're going. So wherever you're headed - with ANGELFYSH at your side you're navigating familiar territory. Please call +44(0)7960 117077 to see how we can help. ANGELFYSH. CONSULTANTS THAT DO.

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