By |2019-07-26T08:36:19+01:00July 26th, 2019|

There is a way to be virtually recession proof.

And that is to be excellent at what you do.


Not just quite good.

Or one of the best.

The best.

By your own set of measurable, of course.

You have no choice but to come up with your own set of measurable.

Because ‘best’ is subjective.

Its your job to make ‘your excellence’ as objective as you can.

For your target audience.

A target audience that you will, of course, understand like the back of your hand.

So they can see.

And agree.

That you are the best for them.

That’s the way to be virtually recession proof.

Just be excellent at what you do.


About the Author:

Michael Owen
A.STORIES allows us to share what we've learned from advising some of the world's best brands. And from leading our own brands, too. With you. We've been where you're going. So wherever you're headed - with ANGELFYSH at your side you're navigating familiar territory. Please call +44(0)7960 117077 to see how we can help. ANGELFYSH. CONSULTANTS THAT DO.

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