By |2020-02-06T20:14:10+01:00February 7th, 2020|

You can only get one idea into a headline.

All good journalists know this.

And so do all good brand builders.


Almost all businesses with ambitions to be a brand say too much.

They overcomplicate.

And very often it is because of fear.


Great brands only say one thing.

And it is the fear of that one thing.

Being the wrong thing.

That gets in the way.

The Rules.

Know the difference you are trying to make.

Ask why you are the one to do it.

Ask, why now, too.

Make sure you’re doing something that is desired by your target audiences of course.

Make sure it matters.

And make it’s something that you can own.

(This means that when targets talk about your brand.

Without mentioning your actual name.

Your name arrives in their mind automatically).

And of course.

Don’t over complicate.

Keep it simple.

That way.

If you’re patient.

You’ll discover that brand-rich businesses.

Are rich businesses.


About the Author:

Michael Owen
A.STORIES allows us to share what we've learned from advising some of the world's best brands. And from leading our own brands, too. With you. We've been where you're going. So wherever you're headed - with ANGELFYSH at your side you're navigating familiar territory. Please call +44(0)7960 117077 to see how we can help. ANGELFYSH. CONSULTANTS THAT DO.

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