FRONTMAN.

By |2019-03-20T13:24:51+00:00February 6th, 2019|

This is a story about you.

And me.

And how we as Brand Leaders are a bit like Band Leaders.

Frontwomen and Frontmen

I used to drum in a band in Derby when I was in my teens.

I had a few lessons. I was OK.

I played live a few times and liked being in a band.

That’s why I started to play the drums, by the way. Because I wanted to be in a band.

My confidence wouldn’t let me play any other instrument at that time though.

I had to be at the back.

Newcastle.

I came to Newcastle to study and I still wanted to be in a band. And like everyone else arriving at the same time, I had the opportunity to reinvent myself. So I could have done it in any way I liked.

But there was a lot going on. New people, new city, new influences. So much to experience and do.

I wanted to get back into music but it didn’t happen until I left Polytechnic three years later.

If I am honest, it was because I integrated at Polytechnic quite well (I tried hard to fit in; I wanted to belong) and being in a band would have been too risky.

I’d have been judged.

Work. 

But in a world of work, after I’d left studying, everything shifted.

Work was steady. A bit dull. So I was ready to go again. I had room to create.

This time as a singer.

Frontman.

Oddly, I didn’t want to be a frontman. I just wanted to see what it was like to be a frontman. I wanted to see what it felt like.

I could sing. A bit. And as history has proven that that ‘a bit’ is enough for Chris Martin, I was right to have a go.

And I was OK!

Much better than a lot of the kids around at the time.

I enjoyed it. For a bit.

I didn’t push things.

But I enjoyed the view.

Business. 

I had jobs through my twenties.

At thirty I started my first proper business, a Creative Agency called onebestway.

I was now the frontman in business. And that’s never changed since.

2019.

I am writing this because in 2019 I am going to explore more what being a frontman in business really means.

I personify Always Wear Red. In the same way that a singer personifies their band. And angelfysh. And 50odd.co.uk.

But am I enigmatic enough?

Cool enough?

Memorable enough?

Brave enough?

Am I playing the role properly for these creative things that I have built?

Not as well as I should, is the answer.

I do OK. But I want to be better.

How about you?

Something.

Frontmen and women have ‘something about them’.

This year I am going to explore what my ‘something’ is.

I just hope I am more Paul Hewson than Darius Campbell.

About the Author:

Michael Owen
A.STORIES allows us to share what we've learned from advising some of the world's best brands. And from leading our own brands, too. With you. We've been where you're going. So wherever you're headed - with ANGELFYSH at your side you're navigating familiar territory. Please call +44(0)7960 117077 to see how we can help. ANGELFYSH. CONSULTANTS THAT DO.

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