If you’re a business, big or small, wanting to get a message to your market – learn where they are focusing.
Know what they are reading and where they are reading it, so you know where to tell your story.
This might help (percentages include multi-tasking):
In 2012, a UK adult spent 11% of their day staring at their phone. By the end of 2018 it was 31%.
In 2012, a UK adult spent 2.2% of their day staring at a tablet. By the end of 2018 it was 9.3%.
In 2012, a UK adult spent 40.9% of their day staring at, or being around a TV. By the end of 2018 it was 30%.
In 2012, a UK adult spent 18.4% of their day listening to, or being around radio. By the end of 2018 it was 13.3%.
In 2012, a UK adult spent 4.5% of their day reading printed content. By the end of 2018 it was 2.7%.
Gary Vaynerchuk is imploring businesses to message more online using the mighty Google and Facebook.
And whilst this powerful duopoly might make some feel funny about boosting their dominance further, it seems we have little choice at the moment.
The upside, and Vaynerchuk talks about this too, is that messaging on these platforms is only going to get more expensive. So you get a lot for your money right now.
The above figures are a trend.
Or be left behind.