The Always Wear Red Story.
14 December 2018| Free
Michael explains how, on a cold St. Valentine’s Day in 2015, a single red umbrella inspired a business and brand with plans to change the world of all who wear it.
A chance encounter led to a series of others that include brushes with Morrissey, Richard E. Grant, Ralf Little, Stephen Fry, Will.i.am, Idris Elba and even the legendary Oscar Wilde.
Three Valentine’s Days later, Always Wear Red has a range of 62 products and sells all over the world.