By |2020-02-13T16:28:09+01:00February 13th, 2020|

Something from David Ogilvy here. The legendary advertising chap. And more about his intolerance of ‘hiders’. Leaders. Some leaders pretend to lead. When all they are really doing. Is creating [...]


By |2020-02-06T20:14:10+01:00February 7th, 2020|

You can only get one idea into a headline. All good journalists know this. And so do all good brand builders. Brand.  Almost all businesses with ambitions to be a [...]