By |2020-01-22T07:04:29+01:00January 20th, 2020|

Here’s the thing about Case Studies.

Case Studies that you might read, I mean.

Case Studies to inform your work.

Your industry.

Or your next move.

Maybe the thing you’re reading the Case Study about.

Is too late for you to act upon.

Because someone did it already.


Maybe Case Studies are not those things that shine a light on where you should go.

Maybe Case Studies are those things that help us to understand where not to go.

Because whatever they’re illuminating.

Has already been done.

Case Studies. 


Case Studies.

Are you reading them?

Or writing them?

I know my answer.

What’s yours?


About the Author:

Michael Owen
A.STORIES allows us to share what we've learned from advising some of the world's best brands. And from leading our own brands, too. With you. We've been where you're going. So wherever you're headed - with ANGELFYSH at your side you're navigating familiar territory. Please call +44(0)7960 117077 to see how we can help. ANGELFYSH. CONSULTANTS THAT DO.

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