BANKS.

By |2020-03-25T16:58:31+01:00March 30th, 2020|

Banks don’t get it.

Either from the perspective of What Banks Should Be Doing.

Or How Banks Talk About What They Should Be Doing.

And that is why.

(And I am generalising of course).

Why I think that banks are arrogant, detached, uncaring, ignorant and deeply shitty organisations.

What Banks Should Be Doing. 

Banks should look after people.

And banks should look after economies.

Because people and economies are interdependent.

But instead.

In the same week that the base rate was dropped.

On the first day of lockdown in 2020.

Because of Covid-19.

In the United Kingdom.

We read about banks doing this:

“HSBC raised its arranged and unarranged overdraft charges to 39.9 per cent on March 14, up from 9.9 per cent for premium customers’ arranged overdrafts and 19.9 per cent for standard overdrafts.

First Direct and M&S Bank increased overdraft fees to 39.9 per cent.

Halifax and Lloyds are due to lift rates to the same figure at the start of next month. Nationwide and Natwest already charge 39.9 per cent and 39.5 per cent respectively.

This.

Is not what banks should be doing.

How Banks Talk About What They Should Be Doing.

And so to my second point.

How Banks Talk About What They Should Be Doing.

Let’s take a quick look at the current 30 seconds Lloyds TV advert.

This is Lloyds.

A bank.

Saying they’re a bank.

And that’s it.

This is a bank running an actual ad.

Costing millions of pounds of their customer’s money.

To tell their customers they are focused on delivering on the one first principle that all banks should be doing.

Stopping the money you ask them to look after.

From disappearing.

It’s just shit.

Other Businesses.

Let’s imagine other businesses adopted the same strategy.

Let’s imagine that restaurants did the same.

Come to our Restaurant.

We cook food.

Or a jumper company.

Buy our jumpers.

You can wear them.

To keep you warm.

Or a furniture company,

Buy our chairs.

You can.

Err.

Sit in them.

Utter fucking rubbish.

Banks. 

Banks have the opportunity to deliver positively on much higher order needs and wants.

Societal change could be addressed.

If they rethought how they remunerate people internally.

How much deserves they hoard.

How much they spend on refurbishing largely empty premises.

How they set themselves up as brands.

And how they build value and values into their actual reason for being.

But banks don’t get it.

Either from the perspective of What Banks Should Be Doing.

Or How Banks Talk About What They Should Be Doing.

And that is why.

(And I am generalising of course).

Why I think that banks are arrogant, detached, uncaring, ignorant and deeply shitty organisations.

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About the Author:

Michael Owen
“Somewhere inside. There is a story only you can tell. Find it. Tell it meaningfully. Build trust and connection. Because when they understand how you can change their world. Your world changes, too.” Michael Owen. Founder. ANGELFYSH.

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