What is Word of Mouth Marketing?
Word of mouth marketing (also known as WOM marketing or WOMM) is encouraging satisfied customers to tell other people how much they like your brand, business, product or service.
Word of mouth is one of the most credible forms of marketing and advertising because people who won’t gain financially or otherwise by promoting something put their reputations on the line every time they make a recommendation.
Using word of mouth to help promote your business, products and services isn’t a new idea, however it can, and should be (but often isn’t) incorporated into your online, offline and social media marketing strategy.
Simply put, word of mouth marketing is nurturing existing customers and giving them (and other people) a reason to talk about your products and services and then making it easier for those conversations to take place.
Why use Word of Mouth Marketing?
Every business should use word of mouth marketing. It’s the most truthful and honest form of marketing and can’t be faked.
Word of mouth marketing makes more money… because customers who trust you will talk about you. (Andy Sernovitz – WOMMA Founder)
People trust other peoples recommendations, even more so if they know and trust the person who’s saying good, positive things about a brand, business, product or service such as friends, relatives and colleagues.
Brands that use Word of Mouth Marketing
Word of mouth marketing is successfully used by global brands such as:
- DELL
- eBay
- Starbucks
- Ralph Lauren
- Microsoft
- Toyota
- Kellogg’s
Why use angelfysh?
Word of mouth marketing is an essential part of your social media marketing mix here at angelfysh.
We encourage your friends, fans, followers and customers to positively spread the word about your brand, business, product or service. We know there are many ways to do this and we will identify the best ways by research and by learning about your business, product or service first.
angelfysh will always recommend a complete mix of social media marketing across various social networks. Again, this is something we’d discuss together and would consist of not only Word of Mouth marketing, but Twitter marketing, YouTube marketing, Facebook marketing and marketing via blogs and forums.
What next?
Please give Lisa a call on 07850 364 576 to learn how angelfysh can help you using word of mouth marketing as part of your social media strategy or get in touch here.
