We research how and why competitor websites are ranked and listed by search engines

We do this so that we can emulate what is working and to make tried and tested techniques work for you.  We explore how the competitor website is written and built, assess what factors are contributing to its success – then we beat it to a higher position.

We generate and implement keywords and phrases

From our research we will create banks of words and phrases to build into your website. We will consider how every page ‘works’ for you.  Each page will be optimised with a different set of words and phrases, the body text will be written to include the words and phrases as required and there will be linkage between pages.

We’ll make sure that website navigation and build considerations are ’just right’ for search engines

Websites should be constructed in such a way that there are different pages for different seo reasons. We will make sure that your website is as optimisable as it can be.

We’ll adapt body text to incorporate the identified keywords and phrases

The text that the user sees must be carefully considered so that it not only tells the user what they want to know, but also so that the wording matches the chosen keywords and meta tags (the text the user cannot see). This gets you listed more highly.

We’ll write and optimise meta tags

Meta tags is hidden text that search engines see and use. This includes page titles, page descriptions and page keywords for each and every separate webpage.  Also alt tags and title tags (these appear within the page content).

We’ll seek out and implement appropriate back-links from relevant directory (and other) websites in the correct way and at the correct pace

We will research which websites you will benefit from being linked to.  This work is in two parts; ‘link researching’ and ‘link adding’.  Reciprocal linking will also be explored and the pace at which we conduct this work is also a key factor.