Jargon Buster

At angelfysh we’re often asked what certain terms and phrases mean. So we’ve created this easy to understand glossary page full of jargon busting explanations.

Internet Marketing

Also known as online marketing, Internet Marketing is a term to collectively describe all marketing and advertising activity that uses the internet to deliver marketing messaging to consumers and prospects. So all of the terms below are included in the umbrella of Internet Marketing. Other activities include email marketing and affiliate marketing.

Search Engine Optimisation

Often referred to as SEO, Search Engine Optimisation is simply the art of ensuring that a website is found on Google, Bing and Yahoo so that visitors searching for a particular product or service find the website easily within the first 2 pages of a search engine. Other terms associated with Search Engine Optimisation are web or website optimisation and search marketing.

Social Media Marketing

Known as SMM for short, Social Media Marketing is the art of marketing a product or service using social media channels such as Twitter, Facebook, YouTube, LinkedIn, Google+ and Pinterest for example. Often businesses use social media to promote their services, special offers, sale items and new products. Social media can also be used successfully to distribute news updates, blog articles, ‘how-to’ videos, product images and more.

Conversion Rate Optimisation

CRO or Conversion Optimisation simply means ensuring that a website, e-newsletter, mobile app or other customer facing platform encourages visitors and viewers to engage and perform a desired action. This could be as simple as converting a passive visitor into a paying customer when a product is purchased from an online e-commerce store. Or encouraging a viewer to share a video or image with their own social network of fans. Signing up for an e-newsletter or requesting a callback are other examples.

Content Marketing

Put simply, Content Marketing is the creation of media that is so desirable that others just have to share it with their own audience and social media fans/followers. This media can be in the form of articles, videos, infographics (information on an image), images, how-to-guides and case studies.

Paid Advertising

Can be described as Google AdWords, PPC (pay per click), Twitter and Facebook Advertising, Banner Advertising and LinkedIn Ads to name a few. It simply means that you pay a 3rd party to allow you to advertise on their website, in their e-newsletter, on their social network or in their search engine (Google AdWords for example).