The colour is ‘black eye purple’ which proves mini know what they’re doing when it comes to how to market to the right audience.

Do you have a name for your car? Send me an email and picture to lisa@angelfysh.com – I’ll add a story and picture of the best one!

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Here’s what I said (it’s in tomorrow’s issue):

Cameron was flaky and too generic at the start; annoying as a small, ambitious business like angelfysh wants relevant and dynamic ideas-driven leadership.

Slagging the opposition is so obvious too.

However as he went on I was surprised. He seemed quite in-touch.

I crave the ‘real change’ Cameron promises but I’m unsure I trust him.

Cameron also made Labour’s approaches feel dusty and clunky and no one will argue with the fact that so much of our country is broken both socially and economically.  I’m fed up with a government that supports the lazy and penalises the successful.

Cameron has promised us change at speed too which is important to me.

So who do I want? Brown’s ‘safe hands’ or Cameron’s radicalism. Cameron’s slicker, more entrepreneurial approaches are closer to my heart but I’ve always felt that Labour were more for me.

In 70 days I have to decide who’s for me in 2010.  Maybe it really is time for change? Maybe it is time for Cameron.

Lisa

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Click the picture below to open up a larger version.

Lisa

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It will help you to ask the right questions when choosing which Internet Marketing company to use.

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How do you choose an Internet Marketing company to help market your business online?

These tips will save you time and money and will get you results you want.

How did you hear about the company?
Have you heard good things about them? Has someone you trust recommended them? Did you find them through the search engines?

Engagement
Do they engage well with you, right from your first phonecall? Do you trust them? What’s your gut feeling? Do you understand what they say or is there too much jargon? Do they understand your goals?

Choosing correct keywords
Will they help you? Properly? There’s no point having a first page search engine listing if only a dozen people are searching for that keyword each month.

Managing client expectations
What kind of results do you expect to see, and in what timeframe? These answers should be clearly defined right from the start.

Getting results and monitoring progress
Does the company have a good track record for achieving first page search engine listings? Can they show you up-to-date examples and case studies? But remember it isn’t always about search engine positioning, it’s also about increased traffic, getting more people to your website, people who actually want to buy your product or service. And can a potential Internet Marketing company show you these results in easy to understand monthly reports?

After all the ultimate goal is to sell more ‘stuff’ isn’t is?

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If you’d like to chat to Lisa about how angelfysh can help market your business online please call 0191 276 4777 or email lisa@angelfysh.com

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It will help you with keyword research and how to choose the right keywords for your website.

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Knowing which keywords to optimise your website for is probably the most important part of the search engine optimisation process.

Choosing keywords you want to be found for is the first step. Fine tuning your keywords is an ongoing commitment too.

But the real strength in choosing the correct keywords is knowing how many searches are made each month in Google for your chosen keywords and search phrases.

An expert will help you with this. The data is out there.

It’s no good having your website optimised for a keyword or search term that is only searched for 6 or 7 times each month by users of Google. It’s your money you’re wasting.

Something else to consider is that a position one listing in Google for a specific keyword generates almost 50% of the total monthly search volume.

So if your website is number one in Google for the search term ‘widgets’ and ‘widgets’ is searched for 1,000,000 times each month, you could potentially generate 500,000 visitors.

Being number one is great!

And once a professional has helped you identify which keywords and keyphrases you should be optimised for, ask for a realistic timeframe for results.

Any decent provider will be able to tell you – and in writing too!

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If you’d like to chat to angelfysh about choosing keywords and how to get your website onto page one of Google please call Lisa on 0191 276 4777 or email lisa@angelfysh.com

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It will help when deciding which internet marketing path to take and how to divide your budget.

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Any internet marketing strategy may be a mix of Google Adwords, organic SEO and social media marketing (often called the Internet Marketing Mix).

Getting the balance right should be easy, but beware specialists that may encourage you to invest in their main area of expertise only.

Decide what to do with an expert that works across the internet marketing mix. And start by finding out where your targets ‘hang out’.

For example if you’re targeting young people, you need to know that the average Twitter user is 31 years old and only 8% of teens aged 12 to 17 use Twitter at all. Facebook however, is frequented by 71% of young adults under the age of 29 on a daily basis.

Knowing your customers it vital to knowing how to market your business on the internet.

Here are some fundamentals.

Search Engine Optimisation (SEO) is good for building a solid, long term marketing foundation.

Positively, SEO is cumulatively effective, 70% of search engine users only click organic results (ignoring Adwords) and high organic rankings builds brand.

Negatively, SEO can take a while to kick-in, you can optimise for the wrong keywords without expert advice and investment is ongoing.

Google Adwords is good for achieving highly targeted traffic quickly.

Positively, Adwords gets traffic quickly, it tests conversion quickly and you can time your campaign to match (say) a related TV event.

Negatively, Adwords campaigns are expensive to manage (use an expert!), only 30% of users click the sponsored adverts and using Google Adwords won’t help you to rank higher in the organic listings.

Social media marketing is great for communicating with customers and building brand. We’re talking blogging, Facebook advertising, Twitter, YouTube, LinkedIn and more.

Positively, social media marketing is great because search engines love frequently updated content, they drive targeted traffic and they’re relatively cheaper to setup and maintain.

Negatively, social media marketing is time intensive, return on investment is delayed in favour of brand building and most users are chatting and sharing photos rather than looking to buy.

In summary, use an expert on an ongoing basis.

They’ll help you get the balance right accommodating virtually any sensible budget. Good luck!

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Please call Lisa on 0191 2764777 or email lisa@angelfysh.com to see how angelfysh can help your business to get the Internet Marketing Mix right.

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• How to get the Internet Marketing mix right
• Choosing the right keywords
• Tips when choosing an Internet Marketing company

I’ll also be adding these articles (and more) to my website, one each day starting from today so keep checking back or follow me on Twitter to keep updated.

Lisa

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We’re already helping to promote the Baby Life Check website in the Sunderland area using Facebook Advertising over a 6 month period.

And we’re now managing two other campaigns, one is targetting young people aged 15 to 24 in and around the Sunderland area of the North East encouraging them to complete a simple web form to receive a free chlamydia test along with a free pair of pants!

And the other Facebook Advertising campaign is to promote the www.makeithappenforme.co.uk website encouraging parents back into work so they can claim up to 80% off formal childcare costs.

Contact Lisa on 0191 276 4777 to enquire about how Facebook Advertising (facebook ppc) can help your business.

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angelfysh has almost completed the initial on-site optimisation of  www.richardhardie-fiat.co.uk and already within 11 days angelfysh has helped the Fiat website to improve existing or achieve new search engine positioning for 198 of the search phrases that we’re targetting.

Here’s a screenshot of just a few search engine results… the green figures are improved or new positions for the corresponding search phrases that the website previously was not being found for and the figures in brackets are the previous positions from when the report was last completed (11 days ago).

Other websites in the Richard Hardie portfolio include www.richardhardie-peugeot.co.uk, a north east peugeot dealership, www.richardhardiebusinesscentre.co.uk for both Peugeot and Fiat business vehicles and www.abarthdealer.co.uk which is dedicated to Abarth 500 and Abarth Grande Punto sales.

angelfysh is also managing a Facebook Advertising campaign for the Fiat 500 and a Google Adwords campaign for the Abarth 500 and Abarth Grande Punto on behalf of Richard Hardie.

If you’d like to chat to Lisa about angelfysh can help your business achieve search engine positioning please call 0191 276 4777 and ask for Lisa or email lisa@angelfysh.com.

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Our team captain is Heather Baxter of www.ge-ni.com who is organising everything and our other team members are:

• Marianne Whitfield
• Derek Curtis
• Mark Easby

We’re going for the 5000m team swim (1000m each) – which is 20 lengths each if it’s a 50 metre pool or (you’ve guessed it) 40 lengths (blimey) if it’s a 25 metre pool!

We each need to complete our 1000 metres before the other team member can do their swim.

If anyone would like to sponsor us, you can do so by visiting our team sponsor page here - our team fundraising target is £500.

Or you can sponsor my good self by visiting my individual sponsor page here – my own fundraising target is £200.

Thanks to everyone for taking the time to read this… Marie Curie Cancer Care is a really worthy cause.

I’ll let you know how we get on.

Lisa

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