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what we do / email marketing

The nitty-gritty. We're talking about emailing a professionally written and designed newsletter or marketing item to a clean database of targets, then tracking who opened it when, what they clicked and why.

It's a bit 'Big Brother.' But really, really brilliant.

angelfysh email marketing

angelfysh work together with partner company onebestway to provide you with a fully rounded B2B and B2C email marketing service.

This includes e-newsletters, e-flyers and email campaigns. Everything from your newsletter design & build through to your campaign being sent is looked after.

One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just costing money.

When you conduct email marketing with angelfysh/onebestway you can see very quickly what is working, and what is not.

The email marketing software that we use will enable you to track how many of your recipients opened your e-newletter, who those people were that did open your campaign, which links they clicked and so much more.

Below are just a few of the campaign reports that can be monitored.

		Campaign Snapshot Our campaign snapshot lets you easily gauge the results of the campaign from a single page. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.

		Link Activity The link activity report makes it easy to guage what your subscribers are interested in. Not only can you see the total number of clicks for every link in your email, you can also find out who clicked that link, when they clicked it and how many times they clicked.

		Recipient Activity Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.

		Opens Over Time Our simple opens over time report shows exactly who is checking out your email, how many times they're doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.

		Forward To A Friend By including a forward to a friend link in your campaign, you can easily see which subscribers are forwarding your email and who they're forwarding to. This report can also be a great way to test the viral impact of your emails.

Why email marketing works

It's cost effective - While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a 5p per recipient.

It's immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.

It's completely measureable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend and much more.

Please call Lisa on 0191 276 4777 for more information.

did you know…

Email marketing is the fastest growing form of advertising (2007-2008).

Tomatoes are the fastest growing edible houseplant. I have some in my kitchen. They are beating the chives hands down.

angelfysh marketing t. 0191 276 4 777 e. lisa@angelfysh.com

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