Archive of: TIPS

  • Outsourcing your internet marketing vs hiring an in-house marketer

    03 Jan 2018

    Okay so which is best? Outsourcing your Internet Marketing to a consultant/agency or employing an in-house marketer?

    Outsource vs Hire in-house

    Unfortunately there is no right or wrong answer and can depend on a number of things… your business model, industry, location, competition, business goals and of course budget.

    Before I continue, I just want to clarify what I mean when I say Internet Marketing as its a collective term used for a variety of tactics. Marketing a business effectively online will usually require of a combination of some or all of these tactics, each being specialist areas… Search Engine Optimisation (SEO), Social Media Marketing, Pay-Per-Click (also known as PPC or Google AdWords), Email Marketing, Conversion Rate Optimisation, Content Marketing, Online PR and Mobile Marketing etc.

    Now some businesses hire in-house and then decide to outsource. Others outsource then hire in-house. And some businesses ‘mix and match’… outsourcing for specialist areas and keeping some areas in-house.

    At the end of the day, choosing whether to outsource or hire in-house is not simply a case of looking at your budget and choosing whichever option costs less.

    Here’s some things to bear in mind when deciding which might be best for your business…

    Outsourcing vs hiring in-house

    When you outsource your Internet Marketing you are benefiting from a team of people who all have various areas of expertise. If you keep that work in-house, your budget may not allow you to hire such a diverse team of experts.

    One of the main benefits of employing in-house however is you have a permanent, full-time employee who is physically present… in-house employees are always accessible. You can also give close supervision and collaborate in real time at all stages of your marketing process.

    On the other hand, Internet Marketing done by a professional marketing consultancy or agency is more likely to work, and work faster, generating additional profit for your business. And remember that 100% of your spend will go into your project and not on lunch breaks, internal meetings, specialist training etc.

    Plus hiring a single marketing person usually isn’t enough. Running successful Internet Marketing campaigns requires a team of at least 2-3 individuals who are experienced in their field, whether it be marketing strategy, SEO, copywriting, brand, Google AdWords etc.

    When you employ someone you also need to think about recruitment time/costs, training, salary, paperwork, holidays, sick days etc. And how much of your valuable time will be required to oversee the work?

    Another benefit of outsourcing is that consultants and agencies perform the same tasks over and over so become highly specialised in each piece of the marketing jigsaw. They keep up with what’s happening in the online marketing industry, what’s new, what works and what doesn’t. This specialisation creates efficiency in both strategy and tactics.

    Finally when I started writing this blog post I wanted to give equal attention to the pros and cons of hiring in-house vs working with a team of consultants or an agency. However I’m aware that this article actually leans towards outsourcing your Internet Marketing. This definitely wasn’t my intention but I do think the benefits of outsourcing actually speak for themselves.

    If you have any questions please don’t hesitate to get in touch.

    Thank you for reading.

    Lisa

  • Broad focus or Narrow focus

    13 Dec 2017

    At angelfysh we talk about how doing ‘this’ as opposed to ‘that’ will really help a business.

    So today, we look at whether your business will benefit most from a broad focus or a narrow focus.

    BROAD FOCUS VS NARROW FOCUS

    Naturally people often assume that a broader focus for your business is better. After all, a broader focus means you’re targeting more people which should lead to more sales shouldn’t it?

    Wrong.

    Narrow is better.

    Think of it this way, who wants to be a member of a club where everyone can be a member? If it was us, we’d want to be a member of a club that is specifically for me or how I aspire to be.

    And it’s no different in business. You need to know who your target audience is – How old are they, where they shop, what they eat, even what their personalities are. Once you know who your customer avatar is, it should be easier to target them. Find out how to create your customer avatar with infusion.com.

    Woolworths

    No business is for everyone and no business should try to be.

    Woolworths is a perfect example of a business that had too broad a focus. You can almost guarantee that your grandparent, parents and siblings all knew of Woolworths, yet no one knew what their main purpose was. They had a broad focus and no customer avatar, hence they went bust.

    Summary

    So this angelfysh blog post helps you with the broad focus or narrow focus question.

    If you’d like to explore this or any Business Communications issue further, please email lisa@angelfysh.com.

  • Pushed content vs unique content

    01 Dec 2017

    When it comes to Social Media content there is a fine line between pushed and unique content.

    Looking at it from an SEO perspective, search engines love unique content, the more the better. However there is often not the time or money for this.

    Create too much unique content, you run the risk of wasting valuable time and effort. Keep pushing the same content, your business reputation will become one of spam – uncreative and lazy.

    How to get the balance right.

    Blogs are probably one of the most useful pieces of Social Media content you can create. From just one content rich blog you can then go on to create 4 to 5 pieces of content for your other platforms, including Twitter and Facebook. This allows you to get much more out of your unique content.

    The amount of content needed for each business varies drastically depending on your industry, audience and purpose; but using your blog as a content starting block can be used across the majority of businesses.

    For information about marketing your business, please feel free to get in touch.

  • 10 Tips on how to promote your blog posts after you hit publish plus links to another 295 tips [UPDATED FOR 2017]

    19 Nov 2017

    How to promote your blog content and news articles

    This blog post did really well when we first published it 3 years ago in 2014. So we’ve updated it towards the end of 2017.

    Okay you’ve spent hours researching, crafting and polishing the perfect blog post and you’ve hit the publish button.

    How to promote your blog posts in 2017

    So now all you have to do is sit and wait for all the lovely traffic to pour in right?

    Wrong.

    Now you need to start actively promoting it and engage with new readers.

    Here’s 10 tips to help you promote your blog post

    1. Make sure you choose a compelling title for your blog post. Something people will want to click on.

    2. Promote via social networks. Tweet to Twitter. Post to Facebook, Google+ and LinkedIn. Images and infographics to Instagram and Pinterest. Videos to YouTube etc.

    3. Take your blog post, turn it into a pdf and upload to SlideShare and other document sharing websites. This works well for ‘how-to’, ‘lists’ and ‘top 10’ type blog posts.

    4. Feature and link to influential websites, blogs and brands in your market from within your blog post. And let those people know on social media that you’ve featured them in your blog post. They’ll most likely reward you by sharing and re-tweeting (IF your content is good enough though).

    5. If your blog post contains statements, facts and figures, make sure you back them up with references and quotes from experts in this niche. Include a ‘click to tweet’ option for quotes. Then again let those people know via Twitter etc that you’ve featured them.

    6. Get to know who the authorities in your market are. Network with them. Share their content. This again will get you noticed and could generate some ‘shares’ from them.

    7. Make sure you encourage your readers to share your blog post. Place social share buttons at the bottom of your blog post (you could include share buttons at the top too). And ask people to share.

    8. If you have a database of email subscribers make sure you do a mail shot each time you publish a new blog post.

    9. Find forums in your niche and become part of the community. Join in with conversations, offer help and advice but don’t over-promote your blog posts just yet. And take the time to read the forum rules first.

    10. Make sure you re-share your blog post again across various social networks. Use the image below as a guide on how often to share across Twitter, Facebook, Google+ and Tumblr.

    Social Media sharing frequency guide

    The original source of this image can be seen across at Search Engine Journal in this post Traffic generation for blogs on a budget

    And the additional 295 tips I promised are…

    30 Little-Known Ways To Promote A Blog Post In 2017 by Joey Barker at Unfunnel.

    How to Promote Your Blog Posts Using Social Media: A Guide for Marketers courtesy of Social Media Examiner (May 2017)

    How To Promote Your Blog: 101 (Free) Ways To Boost Traffic written by Karen Evans, the founder of Start Blogging Online.

    31 ways to promote your blog courtesy of Stuart at NicheHacks (good stuff in here).

    Rebekah Radice’s post 25 Smart ways to promote your latest blog post will also give you some good ideas.

    14 ways to promote your blog posts after you publish was written earlier this year by Jessie Joathome across at BlogHer and is worth reading.

    Samuel Pustea wrote this useful article 50 ways to promote and market your blog post.

    There’s a nice infographic at Marketing Land showing 30 ways to promote your blog posts.

    And another infographic entitled 9 powerful blog promotion tactics can be seen across at Social Marketing Writing.

    Thank you for reading. If you’ve enjoyed this post please do share it.

    Lisa Forster

  • Google to put mobile first

    21 Oct 2016

    According to statista it’s projected there will be 4.77 billion mobile phone users worldwide by 2017. That’s 63% of the population. In the UK alone, 93% of adults own a mobile phone.

    And by 2017, two-thirds of mobile phone owners will use their phones to access the internet.

    So it’s no surprise that just last week Google announced it will be dividing its search index between mobile and desktop within the next few months. The mobile index will become the primary one, giving mobile users better and fresher content.

    Google mobile index

    How does this affect website owners?
    Put simply, if you don’t have a mobile friendly website you’re unlikely to have any visibility in Google in a few months time.

    What does a mobile friendly website look like?
    I wrote this blog article last year that explains what a mobile friendly website is and how to tell if you have one.

    angelfysh is the business of brand, marketing and design

    Get in touch if you’d like to explore developing a mobile friendly website for your business. Below are some examples of websites we’ve created for clients.

    Mobile friendly websites

    Thank you.

  • Duncan Bannatyne's 43 Business Mistakes...

    03 Oct 2016

    Last weekend I eventually made time and started reading a book I’d had sitting in my office for months… 43 Mistakes Businesses Make and how to avoid them by Duncan Bannatyne.

    43 Mistakes Businesses Make... and how to avoid them by Duncan Bannatyne

    I was 7 chapters in when my husband asked what I’d learnt so far. Well there’d been a few ‘raised eyebrow’ moments when I thought “Oh yeah that makes sense” but on the whole, up to now, I’m glad to say that what I’ve read I was already aware of. Meaning that I’m on the right track!

    It’s a great book and I recommend anyone in business read it. In fact there’s only ever been one other book that I could barely put down, For Richer, For Poorer: Confessions of a Player by Victoria Coren Mitchell.

    Thanks for reading.

    Lisa

  • Women in Business - Useful Twitter accounts to follow - Part 2

    30 Sep 2016

    This blog is part 2 of 2 listing some useful Twitter accounts to follow if you’re a women in business. You can see Part 1 here.

    Why not subscribe to the Twitter List I’ve created containing female entrepreneurs plus all of the Twitter accounts listed in this blog article.
    Women in business

    FemFessionals – The Twitter account for Femfessionals… Innovative Business Communities for Women. Over 46k followers.

    The Next Woman – Community of, and access to Investors, Entrepreneurs & Advisers for women. Over 34k followers.

    Lean In – Nonprofit founded by Sheryl Sandberg to empower all women to achieve their ambitions. Over 117k followers.

    Women Working – An online magazine and blog with daily career and lifestyle advice, multimedia content, and ways to connect. 144k followers.

    Women in Marketing – Recognising and celebrating Female Marketers. Follow us for news & event information. Over 8k followers.

    Mumpreneur – Mumpreneur UK is the UK’s biggest support network for business parents. Supporting and celebrating entrepreneurial parents since 2009. Over 40k followers.

    Women in Leadership – A community highlighting inspiring women, discussing how to get more women to the top & dissecting the future of business. Over 17k followers.

    Where Women Work – Finding brilliant women for exciting jobs at great companies globally. Over 3k followers.

    Women on Boards UKWOB UK has been established to improve the numbers of women on boards and in leadership roles across the United Kingdom. Over 14k followers.

    Women’s Entrepreneur – The Twitter account of Women’s Entrepreneurship Day. Over 27k followers.

    Thank you for reading. You can see Part 1 here.

    If you know of a Twitter channel that would inspire women in business please drop me a line and I’ll add it to the Women in Business Twitter List.

    Lisa

  • Women in Business - Useful Twitter accounts to follow - Part 1

    29 Sep 2016

    This blog is part 1 of 2 listing some useful Twitter accounts to follow if you’re a women in business.

    Feel free to follow the Twitter List I’ve created containing female entrepreneurs and all of the Twitter accounts listed in this blog article.
    Women in business
    Forbes Woman – For entrepreneurial and career-minded women who mean business. Over 281k followers.

    Women Entrepreneur – Part of the @Entrepreneur family, inspiring, informing and celebrating female entrepreneurs. Over 40k followers.

    Girls in Tech – Girls in Tech is a global non-profit focused on the engagement, education and empowerment of women in technology and entrepreneurship. Over 37k followers.

    Women’s Prospects – A platform for female entrepreneurs & business owners. Empowering women to turn their business ideas into reality. Over 22k followers.

    Women Who Code – Dedicated to inspiring women to excel in technology careers. 43k followers.

    She Knows – Women inspiring women. Over 45k followers.

    Women in Technology – A group for women working in IT. Helping women achieve career success in tech. Over 55k followers.

    First Women – Twitter account of the First Women Awards. Focused on senior-level business women and professionals. Small number of followers but growing.

    Leaders in Heels – Inspiring women in business and women entrepreneurs to create fabulous careers and lives. Over 16k followers.

    Board Ready Women – Working with Europe’s boards, leaders, directors, governors and trustees; preparing, empowering and networking women in our boardrooms. Over 4k followers.

    Visible Women – Where young women meet female role models & mentors in male dominated industries. Over 4k followers.

    Thank you for reading. Part 2 coming next week.

    If you know of a Twitter channel that would inspire women in business please drop me a line and I’ll add it to the Women in Business Twitter List.

    Lisa

  • What are the best times to post photos to Instagram?

    27 Sep 2016

    If you want people to love the photos you post to Instagram, knowing when to post is pretty standard. You want your photos to get the most likes and comments as possible.

    So here are the best times to update Instagram

    Best times to post to Instagram

    Instagram engagement stays pretty consistent during the week with slight spikes on Mondays and a slight dip on Sundays.

    The full infographic was created by Quicksprout and shows the best days and times to post across 6 different social networks in 2015.

    Thank you for reading.

    Get in touch if you have any questions.

    Lisa

  • Social Media Image Size Cheat Sheet [infographic]

    27 Sep 2016

    Guide to social platform images sizes

    This is a very handy infographic by Prohibition HQ that I came across this weekend.

    Social media cheat sheet

    If you’re unsure of the correct sizes to use for your social media header images or profile photos print the infographic below and keep it to hand.

    It covers these social platforms: Facebook, Twitter, Google+, Pinterest, Snapchat, Vine, FourSquare, Instagram, Tumblr, YouTube, LinkedIn and Vimeo.

    Click to enlarge
    Guide to image sizes for social media platforms

    Thank you for reading and if you’ve found this useful please share so others can benefit too.

    Lisa

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