08 Feb 2017
As general rule, new ventures should not advertise in the early days – at all. They should invest in PR instead. If your brand is right, you will have a new and amazing story to tell. So tell it.
So what’s the difference? PR is compelling current storytelling, teaching us about new and exciting products or brands. Whereas advertising is there to reinforce a story already told, promoting an existing brand, position or idea.
Balancing it out.
A balance needs to be struck between the amount of PR and Advertising your business does. And generally this balance depends on what stage of the scale you’re on.
It’s a common mistake for new businesses to want to advertise straight away. But how can you reinforce a story that no one’s ever heard of? Using PR is a much more effective and often cheaper way of teaching your audience about your story.
Then once your story is out, you can start to think about advertising.
But PR can become bad when you’re telling the same story over and over again. Whilst repetition can strengthen advertising, it causes PR to weak and become less effective. It’s all about finding that balance.
We’re not enemies of advertising, in fact we love it. But the timing has to be right in order for it have a positive impact on your business.
To chat with us about how we can help you and your business, email us or call us on 0191 276 6904.