• Advertising vs PR

    08 Feb 2017

    As general rule, new ventures should not advertise in the early days – at all. They should invest in PR instead. If your brand is right, you will have a new and amazing story to tell. So tell it.

    Advertising vs PR

    So what’s the difference? PR is compelling current storytelling, teaching us about new and exciting products or brands. Whereas advertising is there to reinforce a story already told, promoting an existing brand, position or idea.

    Balancing it out.

    A balance needs to be struck between the amount of PR and Advertising your business does. And generally this balance depends on what stage of the scale you’re on.

    It’s a common mistake for new businesses to want to advertise straight away. But how can you reinforce a story that no one’s ever heard of? Using PR is a much more effective and often cheaper way of teaching your audience about your story.

    Then once your story is out, you can start to think about advertising.

    But PR can become bad when you’re telling the same story over and over again. Whilst repetition can strengthen advertising, it causes PR to weak and become less effective. It’s all about finding that balance.

    We’re not enemies of advertising, in fact we love it. But the timing has to be right in order for it have a positive impact on your business.

    To chat with us about how we can help you and your business, email us or call us on 0191 276 6904.

    Thank you.

  • Pushed content vs unique content

    23 Dec 2016

    When it comes to Social Media content there is a fine line between pushed and unique content.

    Looking at it from an SEO perspective, search engines love unique content, the more the better. However there is often not the time or money for this.

    Create too much unique content, you run the risk of wasting valuable time and effort. Keep pushing the same content, your business reputation will become one of spam – uncreative and lazy.

    How to get the balance right.

    Blogs are probably one of the most useful pieces of Social Media content you can create. From just one content rich blog you can then go on to create 4 to 5 pieces of content for your other platforms, including Twitter and Facebook. This allows you to get much more out of your unique content.

    The amount of content needed for each business varies drastically depending on your industry, audience and purpose; but using your blog as a content starting block can be used across the majority of businesses.

    For information about marketing your business, please feel free to get in touch.

  • Always Wear Red is one of our biggest clients

    16 Dec 2016

    The Red luxury fashion accessories brand which was only launched in February 2016, believes that Confidence is a Colour. The colour Red in fact.

    Always Wear Red - Luxury fashion accessories

    angelfysh updates and runs the day to day life of Always Wear Red’s 7 Social Media platforms, publishing a total of over 143 pieces of Social Media content every week.

    Although the number may seem high, by using a mixture of unique and pushed content we’re able to create all of the Social Media content within a reasonable timeframe, giving the client value for money.

    For Always Wear Red’s Social Media content we produce one high quality blog ever day which helps to fuel the daily Twitter, Facebook, LinkedIn and Google+ updates. On top of this we also create 3 daily Instagram photos which are also shared on Pinterest.

    To develop and maintain an active, on-brand Social Media presence doesn’t need to be massively time consuming as long as you are organised.

    You can visit Always Wear Red’s online store here.

  • Running it versus telling the world about it. What is more important?

    08 Dec 2016

    What’s the point in understanding how to run a business if you don’t understand how to communicate it? And what’s the point in understanding how to communicate a business without understanding the best way to actually run it?

    Being able to provide a service here at angelfysh with the ability to look at both aspects is really useful. You see, we have set, run, sold and/or merged 8 of our own brands over about 20 years.

    So we are not just talkers – we are ‘doers’ too. And what is more important? We don’t know! So it’s a good job we are proven at both things.

  • Rebecca won

    30 Nov 2016

    Here at angelfysh we’re pleased that our newest member of the team, Rebecca, was awarded Baltic Training’s apprentice of the month award for September 2016.

    (Baltic Training Apprentice of the month)!

    We’re not sure that Rebecca did anything special really – she was just doing what we do! But the recognition of impressive performance is really nice.

    Thank you Baltic Training!

  • 10 years. 4 Bullets.

    22 Nov 2016

    angelfysh is ten years old this month, this year. That has turned a few heads and we are happy to welcome our new clients to our team. We will introduce them to you soon.

    In the meantime, here are the four things that we major on here at angelfysh. This is what our new clients are accessing – all at the same time:

    • The ability to get to grips with our clients overall goals and what each client wishes to achieve. This includes profit and growth targets.
    • Being able to think strategically about how to communicate the business holistically, on a budget. All measurable.
    • Bringing together a wide range of marketing tactics to feed into as well as feed in to one another. Making sure we are spending time and money doing the right things.
    • Being able to manage the creative and design aspect for clients. We’ve been doing this bit for 15 years.

    We actually can’t see how accessing any less than all four of these things at the same time can be the right thing to do. They’re all so intertwined.

    If you’d like to chat, we are on 0191 276 6904 anytime.

  • Google to put mobile first

    21 Oct 2016

    According to statista it’s projected there will be 4.77 billion mobile phone users worldwide by 2017. That’s 63% of the population. In the UK alone, 93% of adults own a mobile phone.

    And by 2017, two-thirds of mobile phone owners will use their phones to access the internet.

    So it’s no surprise that just last week Google announced it will be dividing its search index between mobile and desktop within the next few months. The mobile index will become the primary one, giving mobile users better and fresher content.

    Google mobile index

    How does this affect website owners?
    Put simply, if you don’t have a mobile friendly website you’re unlikely to have any visibility in Google in a few months time.

    What does a mobile friendly website look like?
    I wrote this blog article last year that explains what a mobile friendly website is and how to tell if you have one.

    angelfysh is the business of brand, marketing and design

    Get in touch if you’d like to explore developing a mobile friendly website for your business. Below are some examples of websites we’ve created for clients.

    Mobile friendly websites

    Thank you.

  • angelfysh Client Story: UltraMAP (two of two)

    12 Oct 2016

    UltraMAP has a great slogan.

    ‘Security in an Insecure World’ works because it is short and memorable, it is very current (it launched at a time when the world is feeling rather shaky!) and finally it undermines the competition and supports UltraMAP’s unique proposition at the same time.

    How to position yourself uniquely and undermine the enemy at the same time.
    UltraMAP is unique because they are the only one of their kind (the only brand in their category) that monitors 24/7. So this slogan highlights this unique aspect, plus shines a spotlight on that which is missing from the also-rans.

    Good adverts recommunicate this superiority and so attached to this blog there are four additional adverts to follow on from the four yesterday.

  • angelfysh Client Story: UltraMAP (one of two)

    11 Oct 2016

    UltraMAP came to angelfysh in 2016 with a fabulous offering and the green shoots of global recognition.

    Their business was quite new, the market was an emerging one and the opportunity was great.

    The website was newly launched, the logo was smart and fresh and the owners were, and are, totally clued-up.

    What they needed next was a brand.

    Sometimes doing things in an unusual order is just fine.
    Martin and Des’s business was over communicating.

    So marvellous is the offering and so detailed is the infrastructure that it is really hard to communicate what they are and do simply. And the more complicated a business communicates, the harder anything is to remember.

    So we dug deep with UltraMAP and created a detailed brand framework document. From that came a series of eight brand supportive adverts that we drip-dripped across three Social Media platforms and their blog.

    Done right; design and advertising follows brand

    You can see four of the advertising solutions at this blog. Four more will appear tomorrow.

  • angelfysh Client Story: Serious Engineering

    10 Oct 2016

    Royal Mail Engineering is a wonderful setup that makes some of Britain’s most iconic street furniture ever. Around the world, the Royal Mail Post Box in all its variations is instantly recognisable.

    Such high level metal fabrication expertise is of such value that the team decided to create a market-facing brand that would create an additional income stream for Royal Mail Engineering’s Metal Fabrication team.

    And Serious Engineering was born.

    The angelfysh way – the five step approach that works best

    The angelfysh way is to remove randomness from design and marketing by following our five step approach. So we started by looking at the organisational objectives for the in-house manufacturing facility. We identified five key organisational objectives and then moved on to brand.

    We developed a brand that stood the best chance of achieving the identified goals. A brand is nothing to do with what a business looks like of course, it is what the business internalises as its belief. It is its purpose.

    Dyson’s brand is not a five letter word; it is a promise of no loss of suction.
    Duracell’s brand is not a copper-topped battery, it is the promise that your things will last, ‘longer; much longer’.
    And the Lynx brand does not exist so that young boys will smell nice, it is so that they will be able to attract and seduce young ladies like they never could before!

    Brand is about perception, and making promises.

    The Marketing Strategy followed and so too did the carefully selected tactics that lived within the strategy.

    Lastly – design.

    What is normally first out there is last in here.

    In the world of angelfysh, design comes last. This can be quite disconcerting because design is tangible. It makes you feel safe because you can see it.

    Brands are invisible; they exist only in the mind of the consumer so it is scary to invest in brand, or indeed anything that you cannot see.

    But with no brand, there is no differentiation. No differentiation, no stand-out. And no stand out means that your targets don’t know why to use you over anyone else.

    So don’t miss the brand step out or every penny that you spend afterwards is at best sub-optimal or at worst damagingly wasteful.

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